The World’s First Tommy Bahama Rumologist™
Ventura worked with Tommy Bahama and WJ Agency to execute this first of its kind search for The World’s First Tommy Bahama Rumologist. Tommy Bahama launched this social media driven search to find an ambassador wildly passionate about rum – someone who knows the history, how it’s mixed, how it pairs with food – and who loves to share that knowledge with others. Would-be rumologists were asked to create a video submission demonstrating why they would be the perfect choice for the title, as well as their signature rum cocktail. Videos were posted and fans were able to vote for their favorite and The World’s First Tommy Bahama Rumologist was named.
The winner received a $50,000 consulting agreement with Tommy Bahama to share their passion of rum with the world.
Client: Tommy Bahama