MilkPEP is always finding creative ways to get consumers to drink more milk. Ventura worked with MilkPEP’s agency DraftFCB on one of their most popular and successful promotions, Latte Love. Since lattes are made with only one part coffee and two parts milk, they decided to milk the opportunity and show women how easy it was to make the lattes they love, right in their own home.
Impactful messaging in the coffee and milk aisles delivered a simple 3-step recipe, QR code that drove them to a charming “how-to” video, and a chance to WIN exclusive Latte Lovers prizes every hour for 30 days. To enter, consumers simply answered a fun question about milk and coffee’s steamy romance. Hourly and daily prizes included coffee, coffee mugs and coffee makers. Due to its great success, this sweepstakes was repeated the following year!