Top 10 Sweepstakes Tips
|1.||Offer prizes that appeal to the target
audience you are trying to reach.
|2.||Arrange prizes in a pyramid fashion so that you
have an attractive and motivating grand prize at the
top of the pyramid supported by multiple opportunities
to win at the base.
|3.||Make it easy for your consumer to respond, do not
make them search for the method of reply, tell them
early and often where it is.
|4.||Offer multiple ways to respond if possible, e.g.,
by mail, phone, online, in person, social media, etc.
|5.||Use sweepstakes to educate consumers or the
trade about your product or service by incorporating
|6.||Award prizes instantly if you can afford to do so.|
|7.||Build in enough lead time to create a legally sound
and response generating offer. Those that are rushed
can contain errors or not produce the results you seek.
|8.||Take advantage of turnkey co-op sweepstakes prize
structures or partner with other non-competitive
companies to barter prizes. All of these can result
in cost efficiency.
|9.||Register large sweepstakes in advance (those with
prizes over $5K in total value) with the states of
New York and Florida.
|10.||Use a well-respected sales promotion agency
with expertise in sweepstakes administration
for your back-end execution rather than trying
to do it on your own.