Promotional Services
ADMINISTRATION SERVICES
Taking care of the day-to-day mechanics of the promotion is where we shine. Our expertise in execution gives clients the ability to focus on their product or service, while we take responsibility for all the behind-the-scenes activities.
[more...] Those activities include:
- Creation of the official rules of the promotion or offer
- Review of creative materials for legal compliance issues
- State and provincial registrations and bonding
- Prize/Premium sourcing and fulfillment
- Secure game piece design/production/seeding and verification
- Receipt of official entries and fulfillment of game piece and/or winners list requests
- Random winner determination
- Independent judging
- Potential winner clearance (affidavits of eligibility/release of liability/publicity release)
- Winner notification
- Prize fulfillment
- Registration releases
- 1099-MISC Reporting with IRS
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Our account teams work diligently on every promotion we handle to keep your campaign on track and on budget, to keep your customers happy, and to keep surprises at bay.
SWEEPSTAKES
For years marketers have turned to sweepstakes as a promotion tool to gain a competitive advantage over a rival’s product, increase their subscription base, educate consumers about the benefits of their goods and services, and generate sales leads.
Our sweepstakes experts know what kind of promotion motivates the target audience,
[more...]from children to seniors, farmers to golfers, consumers to trade. Our clients are marketers in industries spanning finance, publishing, packaged goods, direct response, lotteries, government agencies, not to mention advertising and sales promotion agencies in the United States, Canada and Europe. Because of our extensive experience with, and creative uses of, games of chance, we have been called on by most of the Fortune 500, innumerable smaller clients, and many state lotteries. That “Who’s Who” roster includes Time Warner, Citibank, The U.S. Postal Service, Tommy Hilfiger, Victoria’s Secret and many, many more.
With the increasing government scrutiny concerning the use of prize promotion, we keep a very close eye on new rules and regulations that affect our clients. As members of the Promotion Marketing Association and Direct Marketing Association, we have access to a broad base of legal expertise to ensure your compliance with applicable sweepstakes laws.
One of the best ways to stand out from the crowd is to use a prize promotion, such as a sweepstakes, that is targeted to your specific audience. By offering your visitors a chance to win an exciting prize, you increase the likelihood that they will return to the site, be it for information updates, special sales, or just to participate in an established community. And the prize doesn’t have to be big or expensive - we actually think that smaller prizes, awarded on a more immediate basis, tend to be favored more by Web users.
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Ask your Ventura representative how a custom promotion can increase your site’s reach and effectiveness, as well as your bottom line!
CONTESTS
Savvy marketers know that contests are great for generating high interest levels among a core audience. Consumers enjoy taking photographs of their children or pets, writing essays about their healthy lifestyles, even designing stamps!
We have designed and executed contests for such companies as Avon, Oil of Olay, Office Depot, Pedigree, Citibank and the United States Postal Service.
[more...] Our responsibilities included reviewing all entries received for compliance with the official rules, as well as preliminary judging based on established criteria. Final judging is most often conducted by experts in the particular contest topic, either hired by Ventura or on-staff at the client. Rest assured, all judging is executed under our direct supervision and guidance to avoid any appearances of favoritism. Publicity and liability releases are also obtained from winning contestants, enabling the sponsor to maximize PR exposure.
Did we mention that a great by-product of a successful contest is new ideas for subsequent marketing and advertising? New uses for an established product, a new slogan or a fresh creative approach often result from a well planned and executed contest, not to mention the goodwill generated among a product’s users.
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Ask your Ventura account representative if a contest would be right for your marketing plan, and tap into over 30 years of promotional expertise!
GAMES
Games have always been a very popular promotional technique because they satisfy a player’s desire for immediate gratification.
Scratch-offs, match-and-wins, and message decoder games make playing fun.
[more...] When included in a box of cereal, under a bottle cap, on a Web site or in a Sunday FSI, they have the power to increase sales, drive traffic, and in general, enhance a marketer’s sharehold in the marketplace. We have designed and produced scores of games for such customers as Allfirst, Saks Fifth Avenue, People Magazine, Nickelodeon, Jimmy Dean Foods and The SciFi Channel.
We work with the best printers, production experts and programmers to ensure high quality and tight security, taking great pains to afford all players a fair chance of winning.
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Need a quick boost in sales or looking to generate lots of traffic to your new Web site? Call the games experts at Ventura and watch the results!
ONLINE PROMOTIONS
Without a doubt the most important development in recent marketing history, the Internet has had a major impact on marketers of all sizes, from the neighborhood office supplies store to top e-commerce sites around the world. The resulting global competition, however, has required marketers to find ways to differentiate themselves from their competition,
[more...] and to find a way to cut through the morass of marketing messages that inundate consumers and prospects on a daily basis.
One of the best ways to stand out from the crowd is to use a prize promotion, such as a sweepstakes, that is targeted to your specific audience. By offering your visitors a chance to win an exciting prize, you increase the likelihood that they will return to the site, be if for information updates, special sales, or just to participate in an established community. And the prize doesn’t have to be big or expensive - we actually think that smaller prizes, awarded on a more immediate basis, tend to be favored more by Web users.
We’ve handled online promotions for such clients as Sports Illustrated, Microsoft, Jewelry.com, TV Guide, Electrosol, Wendy’s, the Caymun Islands and Panasonic, to name just a few. Responsibilities have included creative, programming, site hosting and data collection, and of course, complete sweepstakes and contest administration. We’ve also helped clients with short messaging service (SMS), television and CD-ROM based promotions.
Our online promotions allow interactivity and immediate gratification for consumers and provide successful and prosperous results for our clients. And through our extensive network of resources and strategic alliances, we can help you with these Internet-focused needs:
- Random Draw Sweepstakes
- Online Contests of Skill and Instant Win Games
- Website Design and Hosting
- Creative Services
- Database Design and Maintenance
- Interactive Voice, Web and Virtual Response Applications
Also, don’t forget the highly popular use of SMS or text messaging to involve your target audience and make them active participants in your marketing efforts. Consumers love to vote with their mobile devices and submit video entries (“user generated content”), as demonstrated on popular reality television shows an the explosion of social sites such as Facebook, YouTube, and Twitter. Each vote or entry creates further interest and appeal.
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Your Ventura account representative can walk you through the regulatory issues involved in this recent and exciting marketing phenomenon.
