View some of
our sample online games!
To experience a
recent online promotion for General Motors,
click here!
For years, marketers
have known that they have many resources at their disposal that
can help them achieve better results in their campaigns, be they
subscription offers, new product releases, sales lead
generations, consumer surveys the list goes on and on. And over
and over again, they turn to one of the most tried and true
methods: the use of games, sweepstakes and contests. Naturally,
when new communication channels open up, marketers look to apply
what they know to the new media.
Drawing on Ventura's
three decades of experience in helping companies and
agencies large and small achieve their marketing objectives, Web
Site Promotions has taken proven direct marketing techniques and
has applied them to the Internet, with a certain twist.
Marketers left and right
are establishing a web presence; their sites have become
valuable methods of distributing information, soft-selling goods
and services, and making actual transaction through the use of
accepting credit cards online. Consumer acceptance of the
Internet, while increasing, still presents one of the biggest
hurdles for marketers. How do we attract computer users to our
site instead of to our competitor's? How do we make our content
interesting for them? Can we get them to participate, and give
us information we can use in our future marketing efforts? We
want to sell advertising on our site to defray expenses - how
can we get and maintain a good "circulation" figure for our
site?
