Prize Procurement & Fulfillment
PREMIUMS
One of the keys to any successful promotion is finding the perfect motivator for the target audience. And while cash does have universal appeal, sometimes there are better choices with a more manageable price tag.
[more...] For example, a recent promotion by a pet food manufacturer offered two sizes of a stylish PuchiBag pet carrier to its loyal customers, and beach towels and totes are appreciated by vacationing customers of a mid-Atlantic bank. Classic cars, once-in-a-lifetime trips and jewelry continue to be excellent attractions for those with a little extra money in their marketing coffers. We have even recommended awarding a ride on a real MiG fighter jet! Our objective is to match your customer with the right item to motivate the desired action.
Of course, with so much experience in the prize promotions business, we have excellent sources for those attention-getting items, and at costs that won?t break your marketing budget. Whether it’s thousands of t-shirts for your next event or tour, or your logo on the newest electronic gadget, we can help. Contact your Ventura account person to discover the perfect motivator for your audience!
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REBATES
Rebates have long been a popular promotional tool for marketers because they strike such a responsive chord among consumers. Rebate offers attract attention to a service or product, reward loyal customers for repeat business, and present an additional incentive for a considered purchase.
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Special care must go into the creation and fulfillment of rebate programs, not only to design the most efficient offer, but also to comply with at times opposing state regulations and to prevent fraudulent redemptions. Adirondack, Visine, Panasonic and Goody Products, among others, have taken advantage of our expertise and excellent service. Talk to your knowledgeable Ventura account person when you?re considering rebates as part of your marketing campaigns.
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FULFILLMENT
This is one of those responsibilities that normally send marketers scrambling for cover when top management gets involved with a campaign, and usually because something went awry. As the person responsible for this aspect of your marketing campaign, you have to explain to the president why those promotional widgets didn’t get delivered in time, or even worse, why they’ll never get delivered at all. Or maybe it was the extra 10,000 redemptions of three-dollar rebates
[more...]that weren’t accounted for in your projections, now eight weeks overdue and nothing has been done.
We know fulfillment. We’ve been shipping prizes, premiums and rebates for over 30 years. We understand the intricacies involved with large scale projects. We know that some promotions will under-redeem (despite your best efforts), and that some will over-redeem (despite the conventional wisdom of the best analysts and number crunchers). That’s why we build in safeguards and controls to help manage the seemingly unmanageable elements in promotions, from rebate claims to merchandise orders, not to mention sweepstakes prizes.
Your reputation is at stake with every promotion you run, and so is ours. We work with you to monitor and deliver successful results for your fulfillment programs. So give us a call and find out how we can keep you from sitting in the “hot seat” when redemption time comes around.
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