Special care must go into the creation and fulfillment of rebate programs, not only to design the most efficient offer, but also to prevent fraudulent redemptions. Visine, Panasonic and Goody Products, among others, have taken advantage of our expertise and excellent service. Talk to your knowledgeable Ventura account person when you’re considering rebates as part of your marketing campaigns.

     Fulfillment. This is one of those responsibilities that normally send marketers scrambling for cover when top management gets involved with a campaign, and usually because something went awry. As the person responsible for this aspect of your marketing campaign, you have to explain to the president why those promotional widgets didn’t get delivered in time, or even worse, why they’ll never get delivered at all. Or maybe it was the extra 10,000 redemptions of three-dollar rebates that weren’t accounted for in your projections, now eight weeks overdue and nothing has been done.

     We know fulfillment. We’ve been shipping prizes, premiums and rebates for over 30 years. We understand the intricacies involved with large scale projects. We know that some promotions will under-redeem (despite your best efforts), and that some will over-redeem (despite the conventional wisdom of the best analysts and number crunchers). That’s why we build in safeguards and controls to help manage the seemingly unmanageable elements in promotions, from rebate claims to merchandise orders, not to mention sweepstakes prizes.