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Are you
looking for creative ways—in addition to prize promotions—to put your products
or services in the spotlight, while saving money at the same time? Explore
partner marketing and tie-in promotions. Let Ventura Associates search our
client and prospect base to find a partner who shares your marketing objectives,
target audience or both. Just as we've done for Micatin by creating a discount
coupon booklet, for Congoleum by designing a This Old House room makeover
grand prize, or for the Virginia Lottery by developing a view-and-win
sweepstakes with US Air, we can make one plus one equal three. That is, when two clients combine
forces, the strength of the promotion is greater than had each one executed on
its own.
Below
are the elements in our marketing approach:
-
Needs assessment
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Preliminary
partner negotiations
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Creation of
marketing package
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Identification
and approval of potential partners
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Performance of
preliminary phone conversations
-
Package
distribution
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Follow-up calls
and meetings
-
Partner
negotiations
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Offer
presentations
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Contract
execution
-
Creative
elements
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Serve as liaison
until promotion is complete
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Assist in
post-promotion analysis
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