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Multicultural Marketing


The technology of today and tomorrow increasingly provides for tremendous global communication, and many of our clients now target the international market. We have worked with commercial offices of embassies, administered international sweepstakes, and promoted brand sales to specific ethnic groups. Other examples include executing a national Hispanic modeling contest to strengthen ties between our cosmetics client and the Hispanic market; as well as administering a sweepstakes, aimed to increase viewership on a national ethnic cable network. In addition, Ventura executives are frequent speakers on the global marketing circuit.

International Promotions


In addition to the many multicultural campaigns we have handled domestically, we are also called upon by clients in Canada, France, Germany, Italy, the United Kingdom and Australia--as well as others--to design and deliver effective promotional programs.

We understand the intricacies involved in many foreign countries when it comes to running legal prize promotions, and have developed a network of local resources we can turn to as the need arises. From legal review to prize fulfillment, we can handle promotional campaigns while respecting the privacy concerns that currently exist in other jurisdictions, such as the European Union. Importantly, we stay apprised of other developments through our professional trade associations here in the United States.

When you’re looking to extend your reach or simply run promotions outside the US borders, contact your Ventura Associates sales professional for more information on these exciting opportunities.

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