Seasonnaires: The Best Summer Job in America
Jack Wills, a clothing retailer catering to the college market
offers an exciting contest for students to become Seasonnaires
for the summer. It is actually a very exciting internship offering
experience in fashion retailing, event marketing and PR. The
student is paid a modest salary and travel and housing expenses are
covered. Ventura expertly handled the administration including
an extensive winner clearance process under a very tight timetable.
The project was so successful in the U.S. it was expanded to the
UK, where Ventura also consulted on the official rules.
Client: Jack Wills
NY Magazine successfully uses Ventura’s turnkey co-op
sweepstakes year after year. The publication is able to grow
its email database, significantly increase newsletter sign-ups
and serve subscription acquisition offers. The sweepstakes
is quite flexible in the creative department, and is able to tailor
the prize structure to tie-in to the editorial content of the
particular message. For example, to encourage enrollments
for its food blog “Grub Street,” the cash prize is positioned as
dining for a year in NYC restaurants. It has to be repositioned
for other topics such as fashion and culture.
Client: New York Magazine
Heat Up Your Ride Sweepstakes
AO Smith, makers of water heaters, was interested in
creating a database of plumber and contractor names
for future marketing. The sweepstakes, to win a new
Camaro, was promoted in A.O. Smith wholesaler
locations and in print ads in trade publications.
Ventura’s role was turnkey from concept and creative
development through production and packout,
sweepstakes administration, legal compliance,
prize fulfillment and research/survey development,
execution and analysis. Promotion highly successful;
database of 10,000+ created (a tremendous
accomplishment given the difficulty of locating
these types of individuals).
Client: AO Smith
MilkPEP is always finding creative ways to get consumers
to drink more milk. Ventura worked with MilkPEP’s agency
DraftFCB on one of their most popular and successful
promotions, Latte Love. Since lattes are made with only
one part coffee and two parts milk, they decided to milk
the opportunity and show women how easy it was to make
the lattes they love, right in their own home.
Impactful messaging in the coffee and milk aisles delivered
a simple 3-step recipe, QR code that drove them to a charming
“how-to” video, and a chance to WIN exclusive Latte Lovers
prizes every hour for 30 days. To enter, consumers simply
answered a fun question about milk and coffee’s steamy
romance. Hourly and daily prizes included coffee, coffee
mugs and coffee makers. Due to its great success, this
sweepstakes was repeated the following year!
The World’s First Tommy Bahama Rumologist™
Ventura worked with Tommy Bahama and
WJ Agency to execute this first of its kind
search for The World's First Tommy Bahama
Rumologist. Tommy Bahama launched this
social media driven search to find an
ambassador wildly passionate about rum –
someone who knows the history, how it’s
mixed, how it pairs with food – and who
loves to share that knowledge with others.
Would-be rumologists were asked to create
a video submission demonstrating why
they would be the perfect choice for the
title, as well as their signature rum cocktail.
Videos were posted and fans were able to
vote for their favorite and The World's First
Tommy Bahama Rumologist was named.
The winner received a $50,000 consulting
agreement with Tommy Bahama to share
their passion of rum with the world.
Client: Tommy Bahama
Be Our Core Sweepstakes
Martin Guitar utilizes Ventura to administer and host
many of its sweepstakes and contests; many of them
are partnered with a celebrity endorsement and/or an
event. Ventura proficiently handles the drafting of each
program’s official rules, creative reviews and hosting of
the program’s microsite and Facebook app(s). In some
cases, Ventura was commissioned to produce creative.
The result….another satisfied client.
Client: Martin Guitar
Matrix Mania: Instant Win Game
The client’s (Matrix, a division of L’Oreal) objective was to
increase sales and traffic to its website. We brainstormed
to develop a sales record-breaking promotion with two
components – a consumer instant win game plus a sales
contest for the trade.
In the consumer promotion 300 entrants had the chance to win
a basket of Matrix products instantly or one of six Toyota®
Matrix cars through bi-monthly random drawings. In the trade
promotion top performing stylists in participating Regis Salons
could win one of several Toyota Matrix vehicles.
Consumers in the US, Canada and Puerto Rico found out about
the promotion at local participating salons. Specially-marked
products carried a promotional hang tag with a unique code.
Consumers then entered the code number on a promotion
website created, programmed and hosted by Ventura. If the
code was a winning one, consumers won a gift basket with
Matrix hair care products. If not, the consumer still received
a coupon for future salon services or products. They even had
a chance to earn bonus entries into the car drawing by sharing
with friends on Facebook. Friends received a coupon good on
future salon services or Matrix products.
The client’s sales goals were achieved within the first four
months of the year-long promotion.
Lady Antebellum Golden Ticket: Instant Win Game
The client generated sales of Lady Antebellum’s Golden CD in
both hard copy and digital download while promoting the band’s
appearance at the Country Music Awards and gathering a database
of the group’s fans’ emails and/or Facebook followers.
Ventura developed a “Golden Ticket” Giveaway instant win
game to promote Lady Antebellum’s Golden CD. To play, the
consumer obtained a code by purchasing or downloading
the CD (or requesting a free code via email.) The consumer
then visited the designated URL or connected via Facebook.
After accepting or declining a promotional offer a winning
or non-winning message was displayed. The consumer had
a chance to win exciting prizes instantly such as: five grand
prizes of a VIP trip for two to attend the Country Music Awards
with a private jet flight and backstage passes, 10 second place
prizes of Lady Antebellum concert tickets or additional prize
levels of autographed CDs or other band merchandise.
All unclaimed prizes were awarded in a second chance
drawing among all those who played.
The client’s pre-established goals were achieved.
Client: Universal Music Group