Clearly
identify themselves, with email and postal address.
State
their information practices:
- Do they collect personal information from individuals online?
- If so, what information?
- How is the information used?
- Is the information collected shared with others?
- If so, for what purpose?
Provide
consumers with the opportunity to request their personal information
not be rented, sold or exchanged.
Provide
consumers with a means of requesting they not receive future online
solicitations (opt-out).
When
using prize promotions, offer consumers an alternative form of entry,
i.e., 3 x 5 card to a postal address.
Unsolicited
Marketing Email Marketers should:
Clearly
identify solicitations and disclose their own identity, with email and
postal address.
Provide
recipients with a means of requesting they not receive future online
solicitations (opt-out).
More ...
Online
Data Collection from or about Children Marketers should:
Disclose,
in language understandable to a child, if personal information is
collected, why that information is being collected and its intended
use.
Communicate
if any of the information is being disclosed to a third party.
Send
email to parents to provide the means by which parents can prevent the
retention, use or disclosure of such information (opt-out).
Require
children age 16 and under to obtain parental permission prior to
providing any information that could be deemed identifiable, such as
name and address, full name and city and state, or name and school. (Note:
The passage of the Children's Online Privacy Protection Act of 1998
now places specific requirements on companies that knowingly market to
children online, specifically to those under the age of 13.
Contact
us for more information on this legislation and how it may affect
your marketing plans.)
Encourage
children to use a screen name for all activities.
This
information is intended as a checklist only, and should not be construed
as legal advice. Always consult your Ventura account executive or legal
counsel when in doubt.
