Case History: Ziddio.com: Sleeper Cell Go Undercover Sweepstakes

Ziddio.com Sleeper Cell Go Undercover Contest

Client
Comcast Interactive, a division of Comcast Cable Communications

Assignment
Create a Contest of Skill to encourage user-
generated content

Objectives & Execution

Appeal to an audience that is high on web interaction as well as would-be film makers
This was the first of a series of contests of skill expected to be executed
Promoted online at ziddio.com
Goal to create awareness and buzz around ziddio.com
Ventura handled official rules, winner notifications and fulfillment