Case History: Panasonic: 30 x 30 Sweepstakes

Promotional Services
Multicultural & Int’l Promo
Partner Marketing & Tie-ins
Hosting Services
Creative Services
Procurement & Fullfillment

Client: Panasonic

Project: 30 x 30 Sweepstakes

Assignment: Create a promotion to drive traffic to LivinginHD.com social networking site. Panasonic products were awarded every day for the 30-day promotion.

Results: Promotion generated 100,000 new members for site; the email blast campaign received a 30% response