Case History: GlaxoSmithKline: My Story My alli

Promotional Services
Multicultural & Int’l Promo
Partner Marketing & Tie-ins
Hosting Services
Creative Services
Procurement & Fullfillment

Sponsor: GlaxoSmithKline

Project: My Story My alli Sweepstakes

Assignment: Announce Wynonna Judd as the spokesperson for alli and encourage traffic to the website by offering a special private concert with Wynonna.

Results: Client was thrilled with results of nearly 50,000 entries.