Case History: Good Housekeeping: Instant Winner Sweepstakes

Good Housekeeping Instant Winner Sweepstakes

Client
Good Housekeeping

Assignment
Create an Instant Winner Game to drive traffic to the website and increase magazine sales at newsstands

Objectives & Execution

Unique codes were printed on issues of Good Housekeeping sold on newsstands and mailed to subscribers
Entrant went online to enter code for a chance to win (thus driving web traffic)
Upon completion of the online entry form a subscription offer was presented
248,700 entries received in 45 days
Increased newsstand sales