Case History Big Lots - Ventura Associates

Teacher Appreciation Sweepstakes

Client
Big Lots Stores

Assignment
To encourage registration for Big Lots online teachers’ club as well as capture email address for future marketing initiatives

Objectives & Execution

Full responsibility for administration of the sweepstakes including key punching and sorting programming for store entries
Set up systems to streamline receipt of store entries and computer applications for sorting district and regional entries
Created an attractive prize pool to appeal to teachers such as luxury getaways, Big Lots gift cards & other valuable merchandise for teachers
Approx. 100,000 entries were received